Everything you should know about the Apple event in October

25.11.2013 Simon Bradley


Apple sure took full advantage of its October 22nd keynote event in San Francisco, unveiling several new products, combined with some rather refreshing news about the company’s software as well. There’s plenty of stuff to cover here, and the tech news outlets have been all over it, but if you’re the kind of person that doesn’t have the time to sift through 10 articles about each of the update unveiled, here’s a quick and simple rundown of all the things you should know happened at Apple’s latest conference in Yerba Buena Center.



First of all, there’s a new batch of MacBook Pros about to hit the shelves. Apple unveiled new slim-down versions of its popular laptop, for both a 13 and 15-inch model. New Retina MacBook Pros are cheaper, thinner, and faster. For example, a $1,299 13-inch model packs a 2.4GHz dual-core i5 Haswell processor developed by Intel, followed by a standard 4GB of DRAM as well as a 128GB SSD. It has a battery life of impressive 9 hours and an Iris graphics chip, also by Intel. The 15-inch version is now selling for $1,999 instead of $2,199 and has the type of specs you would expect at that price (2.0GHz quad core i7 chip, 8GB of ram, the whole nine yards)



Those among you looking for an intersection of hardware power and a beautiful design are probably going to swoon over a new Mac Pro. The machine has been radically redesigned, now looking like a smooth, chrome cylinder, emulating virtually no noise whatsoever. There is a vent hole on top of the hardware regularly expelling the air, making for a very enjoyable and unexpectedly quiet PC experience. Not much is known about the device’s performance capabilities as of yet, but if a $2,999 is to be believed, you’re in for a treat.



Finally, the tablets. Apple unveiled two of them – a new generation of iPads, called iPad Air, as well as a new iPad mini with Retina Display. They both come with exactly the same 64-bit A7 chip, (the one already inside of the iPhone 5S), with memory and screen resolution also sharing many similarities. While all these hardware news are certainly exciting and cool, the real breath of fresh air was software-related: Apple announced its two software suites (iLife and iWork) are now going to be free when you buy any new iOS or Mac device. Also, the next update for the OS X, code-named the Maverick, is going to be entirely free as well, marking the first time in the history of the company that Apple is giving these updates absolutely free of charge.


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